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About 148 East

148 East is an Australian agribusiness founded by four generational cattle industry operators focused on developing the Iona Project, an integrated investment in beef processing infrastructure in Queensland. Established to strengthen Australia's beef supply chain through regional infrastructure, 148 East combines practical agricultural experience with expertise across engineering, infrastructure development and project delivery to create long-term value for industry, regional Queensland and future generations.

Our Foundation

The four founding families of 148 East bring together decades of experience across beef production, feedlot operations, value adding, food and fibre supply chains, bio-refining, nutrient recovery, engineering, infrastructure development, research and development, major project delivery and financial management. This combined capability provides the practical foundation required to guide the Iona Project from concept through development and delivery.

Members of the 148 East board and founding families
Aerial view of the Iona Downs property in Central Queensland
Cattle drinking at a water point in Central Queensland

Our approach

148 East takes a practical, evidence-based approach to decision-making, drawing on operational experience and technical expertise to ensure outcomes are practical, deliverable and designed for the long term.

Through the sustainable management of combined resources and effective collaboration with stakeholders and future partners, we are developing an innovative, circular and regenerative business platform that delivers benefits to investors, industry and the wider community, supports long-term regional growth, and strengthens agricultural supply chains.

The Iona Project is being developed through collaboration across agriculture, engineering, environmental science, finance and government, alongside landholders and regional stakeholders. It integrates production, processing, energy, water and resource recovery into a connected system designed to improve efficiency, reduce waste and strengthen long-term performance.

Our guiding principles

We are sincerely dedicated to being a trustworthy, reliable, responsive, and consistent partner in all relationships built on mutual respect and confidence. We are responsible for our own words and actions, and collectively for the outcomes of the business.

Aerial view of cattle in the Central Queensland landscape

We collaborate with and form synergistic beneficial relationships with all system partners to achieve common goals, spread prosperity and promote longevity. We acknowledge that the sum is greater than the parts and pursue reciprocal relationships to succeed.

We boldly and confidently push boundaries and take on challenges under a risk-managed and well-informed framework. We aim high, supported by due diligence, insight, responsibility and accountability.

We acknowledge and accept the varied strengths each party brings in experience, communication styles and resources. We commit to treating people and managing resources with dignity, sustainability and professionalism.

Aerial view of the proposed processing plant site at Iona Downs

We look beyond the present to deliver future value within a risk-managed framework that supports a resilient and sustainable investment, with a strong commitment to ESG principles.

Governance and corporate responsibility

148 East recognises that its most significant and valuable asset is the people connected to the project, including producers, suppliers, customers, agents, employees, contractors, community members, neighbours, board members, shareholders and other stakeholders.

Maintaining strong relationships with these groups is fundamental to the project's success. This is built on transparent communication, accountability and operating with integrity throughout every stage of project development.

148 East is committed to strong stakeholder engagement and corporate governance and will continue working collaboratively with industry, government and regional communities as the project progresses.

Latest 148 East updates

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Milestones
6 May 2026

Iona Project enters formal development application process following prescribed project declaration

The Iona Project has entered the formal development application process, marking a major milestone as the project moves from planning and design towards construction and delivery.

Community
24 July 2025

What Iona means for Central, Western, and Northern Queensland

Beyond beef, the Iona Project is about regional jobs and economic diversification for a Central Highlands community that leans heavily on coal mining.

Project
21 July 2025

Technology-led design sets a new benchmark for beef processing

The Iona Project is being designed around automation, artificial intelligence and integrated sustainability systems to create a next-generation beef processing precinct.

Project
17 July 2025

Iona Project declared a prescribed project by the Queensland Government

The Queensland Government has declared the Iona beef processing project near Emerald a "prescribed project," fast-tracking approvals for a facility that could process up to 200,000 head of cattle a year.

Milestones
2 February 2023

Groundwater validation confirms a secure water supply for the Iona Project

Groundwater investigations confirmed a secure and sustainable water supply, providing a critical foundation for the long-term operation of the Iona Project.

Milestones
6 June 2022

Specialist design team appointed to shape the Iona Project

148 East appointed specialist advisors to begin the planning and design of the integrated Iona Project, translating the project's vision into a buildable development.

Milestones
2 February 2022

Site selection establishes the foundation for the Iona Project

148 East secured the Iona Downs site in February 2022 following a detailed assessment of location, infrastructure and long-term suitability for an integrated processing precinct.

Milestones
1 November 2021

148 East established by four Central Queensland cattle families

Four founding families formed 148 East to drive the abattoir investment, committing significant seed funding to get the project underway.

Milestones
1 November 2018

Community forum held to explore regional processing opportunity

A community forum hosted by the Central Highlands Regional Council brought local interest together, and a steering committee was formed to explore investment in a regional abattoir.